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RE Camera Digital Experience

UX & IA / Usability Testing / Visual Design / Digital Design Strategy / Video + Photo

HTC launched it’s first non-smartphone device in 2014: RE Camera. RE was launched as a standalone sub-brand, therefore needed it’s own digital presence. The project involved translating product brand inputs into a fresh, clean digital experience. The focus was to build the emotional connection, as well as a more practical goal of incorporating commerce and driving conversions. Our final product included a broach stroke including: video and photography shot 100% in house, UX research + testing, Large screen + Mobile UX and visual design, full video production for 30 second video seen below.
  • Marie Thacker, Creative Director
  • Mia Fahmie, Creative Chief of Staff
  • Tony Yates, Sr. Brand Designer
  • Ken Ohnemus, Principal UX Architect
  • Sam Swenson, Sr. Content Strategist

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Sample of assets developed in-house for use in digital + retail.

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