RE Camera Digital Experience
UX & IA / Usability Testing / Visual Design / Digital Design Strategy / Video + Photo
HTC launched it’s first non-smartphone device in 2014: RE Camera. RE was launched as a standalone sub-brand, therefore needed it’s own digital presence. The project involved translating product brand inputs into a fresh, clean digital experience. The focus was to build the emotional connection, as well as a more practical goal of incorporating commerce and driving conversions. Our final product included a broach stroke including: video and photography shot 100% in house, UX research + testing, Large screen + Mobile UX and visual design, full video production for 30 second video seen below.
- Marie Thacker, Creative Director
- Mia Fahmie, Creative Chief of Staff
- Tony Yates, Sr. Brand Designer
- Ken Ohnemus, Principal UX Architect
- Sam Swenson, Sr. Content Strategist
Sample of assets developed in-house for use in digital + retail.