PRODUCT DESIGN + DIGITAL BRAND
Usability Testing / IA & UX Design / Visual Design / Content Strategy / Brand Development
MangoSpring is an established start-up providing robust tools for business productivity and communication. The company needed a complete overhaul of the entire brand & marketing system. This included a rebranding for the parent company, as well as developing a cohesive branding system for the product family. The project involved usability testing, competitive research, IA & UX design, brand development and total visual redesign including custom illustration.
- Marie Thacker, Creative Director
- Cliff Vancura, Illustration
- Jennifer Blue, Copywriting + Brand Development
- Ken Ohnemus, User Researcher